An AI calorie counter and macro tracker for the meals you actually eat
Focal is an iPhone calorie and macro tracker with an AI calorie counter built into its food diary. Log a meal by photo, by describing or dictating it, by scanning a barcode or label, or by searching the food library, then review it before it is saved. Free accounts get 10 AI food lookups a month. Focal Pro removes the monthly limit and adds restaurant menu scan.
AI meal scan
Count calories from a photo of your plate
Photograph what you are eating and Focal identifies the food, estimates portions and returns calories and macros in seconds. Review the breakdown, adjust the serving and add it to your food diary. Each photo uses one AI food lookup.
Food diary
A food diary with calories and macros at a glance
Focal's food diary shows calories and macros against your targets, meal by meal. Repeat yesterday's snacks with a double tap, copy meals between days and track water alongside your food.
Add meal hub
Photo, barcode, voice or search, from one screen
Search the food library, scan a barcode or label, photograph a meal, describe it by voice or pick from your history. Focal keeps your recent and scanned foods ready to add again in one tap.
Describe it
Say what you ate, even by voice
Tell Focal what you ate in plain English, or dictate it, and AI breaks the meal into separate items with their own macros. Log them together or pick the ones you actually ate.
Menu scanPro
Scan a restaurant menu before you order
Focal Pro includes restaurant menu scan. Photograph each page or section of the menu, tap Confirm, and Focal reads the dishes. Look up nutrition for the ones you like, build a basket and see it against what you have left for the day before you order.
How menu scan worksSmart targets
Calorie and macro targets set from your profile
Focal sets calorie and macro goals from your profile, activity level and weight goal, using the same Mifflin-St Jeor method as the free maintenance calorie calculator. Choose a pace and a macro focus. Adaptive calorie coaching, free on every plan, suggests a small change when your weight trend drifts from plan.
Maintenance calorie calculatorHow a photo becomes a food diary entry
Focal turns a photo, a description or a scan into food diary items in four steps.
- Choose how to log: a photo, a description or voice note, a barcode, a food label or a search.
- Focal's AI returns the items it found, each with calories, protein, carbs and fat.
- Adjust the serving with a multiplier, or enter grams or millilitres.
- Pick the meal and the date, and save it to your diary.
An AI estimate is a starting point. Focal shows every item before it is saved, and you can edit, move or copy an entry afterwards.
What is free and what needs Focal Pro
Free
- The food diary with calorie and macro targets
- 10 AI food lookups a month, covering photo, describe or voice, barcode and label
- Quick add and re-adding foods from your history, which do not use a lookup
- Editing, moving and copying meals
- Water tracking
- Exercise calorie add-back from Apple Health
- Adaptive calorie coaching
Focal Pro
- AI food lookups with no usage limits
- Restaurant menu scan
- Focal Coach
Focal Pro costs £4.99 a month, £29.99 a year or £99.99 once for lifetime on the UK App Store (November 2026).
Questions about calorie and macro tracking in Focal
How many AI food lookups are free?
Free Focal accounts get 10 AI food lookups a month, reset at the start of each month. A photo, a described or dictated meal, a barcode or a label scan each use one. Quick add and re-adding a food from your history do not. Focal Pro has no usage limits on lookups. Focal may limit an account only for abuse.
Is restaurant menu scan free?
No. Menu scan is part of Focal Pro, which also removes the monthly limit on AI food lookups.
How accurate are calorie estimates from a photo?
A photo estimate in Focal is a starting point, not a measurement. Focal shows each item it found with its portion, calories and macros, and you can change the serving or enter grams before it is saved. A clear, well lit photo of the whole plate helps.
How does Focal set my calorie target?
Focal uses the Mifflin-St Jeor equation with your weight, height, age and activity level, then adjusts for your goal and weekly pace. It keeps a deficit to no more than 750 kcal a day and a surplus to no more than 500. The free maintenance calorie calculator uses the same equation.
Can Focal replace MyFitnessPal?
If you want the food diary and the training log in one app, yes. Focal covers the food diary basics MyFitnessPal users rely on (macro targets, meal photos, barcode and label scans, voice logging) and also logs gym workouts in the same app. MyFitnessPal's UK plans start cheaper than Focal Pro.
A food diary that is easier to keep up with
Add meals by photo, voice, barcode or search, then see calories and macros against your targets. Menu scan comes with Focal Pro. Download on iPhone today. Android is coming soon.